1O5 LOOKS is the premier video-centric beauty site for style-savvy women who are passionate about the latest beauty trends and looking their best. We go beyond just writing about the latest trends – we use video to actually show how to create looks and what products to use!

Our weekly Trend Guide covers the latest trends and provides inspiration for trying new looks, along with videos that show how to do the looks. Our videos are professionally produced with first-rate makeup artists and come with easy-to-follow instructions that show how to create a look from beginning to end.

We also realize that there are extremely talented makeup artists that offer very popular beauty videos online on YouTube. We have hand-picked the very best independent beauty videos and made them available on our site. Every video meets our high standards in terms of proper makeup application technique, modern style and video production quality.