1saleaday.com is one of the fastest-growing retailers on the web. Currently one of the 1200 most-trafficked sites in the United States, they have built a broad and loyal following by offering one item every day at a deeply discounted rate–up to 90% off retail. New deals are posted every night at midnight, the products made available for a period of 24 hours, or until they sell out. The site has a high rate of repeat customers, and each night’s new deals are greeted with great anticipation and fanfare.
In 2007, CEO Ben Federman launched the company from a tiny apartment with one employee. He now oversees a 40-person operation out of a 50,000 sq foot warehouse. Helping to fuel this rapid growth are four sister sites, each specializing in a particular niche market: watch.1saleaday, with a daily watch deal; wireless.1saleaday, featuring cell phones and wireless items; jewelry.1saleaday, offering a daily fine jewelry deal; and family.1saleaday, selling children’s and home goods.