We use proprietary technology to build a unique Brand Graph for each of our 350+ Fortune 1000 customers. A Brand Graph predicts millions of new customers and loyalists by plotting the anonymous social engagement, influence and interests of a brand’s customers against our enormous 200+ million U.S.-user social graph. Advertisers then target the millions of consumers revealed in their Brand Graph online with brand and direct response initiatives.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 05/01/08 | Seed | Unknown | Unknown | |
| 01/01/11 | Series B | 9M | Unknown | |
| 07/01/12 | Series C | 13.1M | Unknown |
People
Greg Levitt (VP Product)
Anand Venkataraman (Co-founder, CTO)
Greg Levitt (Vice President of Product)
Eric Wheeler (CEO)
Competitors
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News
LocalResponse’s socially-targeted ads pay off big with revenue up 716%
May 2, 2013 7:41 pm
LocalResponse’s pitch is simple, but ingenious for the ad set: it combs social media data to better target ads on… Continue reading ⟩
10 New York City startups we’re crazy about
October 23, 2012 2:48 pm
VentureBeat’s been taking a close look at the New York City startup scene. You’ve seen our top New York City… Continue reading ⟩
Wildfire and Buddy Media’s biggest competitor says it won’t be bought
July 31, 2012 10:13 pm
Damn, it’s a good time to be a social marketing software company. While the tech world reeled from the announcement… Continue reading ⟩