We use proprietary technology to build a unique Brand Graph for each of our 350+ Fortune 1000 customers. A Brand Graph predicts millions of new customers and loyalists by plotting the anonymous social engagement, influence and interests of a brand’s customers against our enormous 200+ million U.S.-user social graph. Advertisers then target the millions of consumers revealed in their Brand Graph online with brand and direct response initiatives.

Financials

Date Type Amount Investors Valuation
05/01/08 Seed Unknown First Round Capital Unknown
01/01/11 Series B 9M Flybridge Capital Partners Unknown
07/01/12 Series C 13.1M Pelion Venture Partners Unknown

People

Greg Levitt (VP Product)

Anand Venkataraman (Co-founder, CTO)

Greg Levitt (Vice President of Product)

Eric Wheeler (CEO)

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