We may be a small company, but we have some big ideas. We’re dedicated to finding innovative solutions that make parenting tasks easier and more enjoyable for families all over the globe.

Our company is named after our first focus group of 4 real live moms (well, actually 5 moms, but 4moms makes a better name, so one mom adopted the nickname ‘The Stealth Mom’). Their insights helped get us off the ground, and ever since then we’ve continued to look to them and all the other parents who use our products for ways to make them even better.

Our search for experts didn’t stop there. Since the company began in 2005, we’ve added product and graphic designers, web developers, business professionals, engineers and roboticists to our team. Together, we design and build the innovative products we hope will help out parents and babies everywhere.


Date Type Amount Investors Valuation
08/01/12 Other 20M Bain Capital Ventures Unknown