5to1 Overview
5to1 was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process.
The 5to1 platform empowers content owners to ensure ads are placed in the appropriate context, at the appropriate time and for the right audience, so advertisers can achieve maximum value and branding for their clients. 5to1 is the only self-service ad publishing platform...More»
5to1 was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process.
The 5to1 platform empowers content owners to ensure ads are placed in the appropriate context, at the appropriate time and for the right audience, so advertisers can achieve maximum value and branding for their clients. 5to1 is the only self-service ad publishing platform that makes this possible.
Publishers who use 5to1 can reclaim their unsold premium inventory from remnant networks and easily convert it into programmable and sponsorable inventory. This puts placement and decision-making back in their own hands without increasing operating expenses. The result is more valuable inventory, a better user experience and brand integrity for publishers.«Less
Key People
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Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 2009 | Seed | 4.5M | Unknown |
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Products
| Name: | Advertisers |
| Product URL: | http://www.5to1.com/advertisers |
| Description: | Why 5to1? - Because there is a need for premium ad placement at scale. - 5to1 addresses the challenges advertisers are most concerned with... - 5to1’s proprietary four-step process is focused on driving your brand success |
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5to1 Acquired By Yahoo
May 18, 2011 - 0 comments
Yahoo Buys 5to1
May 18, 2011 - 0 comments
Confirmed: Yahoo Buys Advertising Platform 5to1 For $28 Million
May 18, 2011 - 0 comments
Yahoo! to Acquire 5to1; Extends Advertising Leadership and Publisher Relationships
May 18, 2011 - 0 comments
Yahoo To Acquire Advertising Platform 5:1
May 11, 2011 - 0 comments
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