5to1 was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process.

The 5to1 platform empowers content owners to ensure ads are placed in the appropriate context, at the appropriate time and for the right audience, so advertisers can achieve maximum value and branding for their clients. 5to1 is the only self-service ad publishing platform that makes this possible.

Publishers who use 5to1 can reclaim their unsold premium inventory from remnant networks and easily convert it into programmable and sponsorable inventory. This puts placement and decision-making back in their own hands without increasing operating expenses. The result is more valuable inventory, a better user experience and brand integrity for publishers.


Date Type Amount Investors Valuation
01/01/09 Seed 4.5M Unknown


James Heckman Jr. (CEO, Founder)

Dale Strang (CEO)

Mark Stieglitz (COO, Co-Founder)

Michael Barrett (Board member)

Ross Levinsohn (Co-Chairman, Co-founder)

View more details about the people at 5to1


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