Persado gets $15M to bring science to marketing campaigns
February 13, 2013 12:30 pm
Marketers: How do know which messages and campaigns will resonate best with your target audience? New York-based Persado wants to provide… Continue reading ⟩
From Mad Men to Big Bang Theory: The evolution of adtech
November 7, 2012 4:00 pm
Move over Don Draper. The slick, martini-drinking, chain-smoking smooth talkers of Mad Men no longer rule Madison Avenue. It’s geeky… Continue reading ⟩
Say hello to the latest MobileBeat 2012 speakers
June 26, 2012 6:50 pm
July 9-10, 2013 San Francisco, CA Early Bird Tickets on Sale We’re just over two weeks away from MobileBeat 2012,… Continue reading ⟩
Adchemy raises $31M to increase online ad spending
October 21, 2009 6:00 pm
Adchemy, a marketing firm trying to convince more major brands to advertise online rather than through traditional channels by offering… Continue reading ⟩
Rajeev Motwani, Google founders' professor and early investor, dies
June 6, 2009 2:34 am
Rajeev Motwani, the Stanford professor of computer science known best for advising Google founders Sergey Brin and Larry Page, passed… Continue reading ⟩
Adchemy raises $19M to use science for online ads
January 24, 2008 3:55 pm
Adchemy, which uses “predictive algorithms” to help companies place online ads more efficiently, said it has raised $19 million in… Continue reading ⟩