Adify Overview
Adify Corporation is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a...More»
Adify Corporation is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify's Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post and Yardbarker use Adify's solutions to extend their brands, increase their reach and grow their revenue.
Adify was acquired by Cox Enterprises for $300 million in April 2008.«Less
Key People
Management
- Russell Fradin, CEO
- Franklin Vincent, CFO
- Steven Heyman, CTO
- Jim Larrison, CRO
- Rodney Mayers, COO
- Glenn Fishback, SVP Media Sales
- Joelle Gropper Kaufman, SVP Marketing
- Artem Miklin, SVP Strategy & Corporate Development
- Max Ochoa, General Counsel & SVP Human Resources
- Jon Prall, SVP Engineering Operations
- Kevin Tan, SVP International
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 03/2007 | Series B | 19M | Unknown |
Products
| Name: | Adify Network Builder |
| Product URL: | http://www.adify.com/ |
| Date Launched: | 11/2006 |
| Description: | Adify Network Builder is a technology and services platform upon which customers can build and commercialize networks of websites. Adify Network Builder is a platform for established media companies and venture-backed entrepreneurs, to aggregate and manage websites that share similar content and audiences. |
| Screenshots: |
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| Name: | Adify Media |
| Product URL: | http://www.adifymedia.com/ |
| Date Launched: | 03/2009 |
| Description: | Adify Media is one of the largest mid-tail ad networks. With direct publisher relationships, we deliver CLEAR™ transparency among sites identified by our proprietary site selection Market Map™ methodology and hand-selected by the world’s top media companies. |
| Screenshots: |
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Competitors
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10/17/2011 03:28AM by elisee20
User Opinions
Bulls vs. Bears (5)
| Bullish Opinions (5) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Media offering is hand selected by the world's top brands and media companies. |
courtlandsmith 12/08/2009 |
100% 1 vote 1 0% 0 |
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|
Great adserver solution |
guanxi 06/08/2008 |
100% 2 votes 2 0% 0 |
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|
Vertical ad network makes sense - allows better advertiser targeting & higher publisher revenue |
clarity00 05/31/2008 |
100% 2 votes 2 0% 0 |
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They've got some key clients like Forbes, The Guardian, & ComputerWorld |
clarity00 05/31/2008 |
100% 3 votes 3 0% 0 |
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Online advertising is a large and growing market |
clarity00 05/31/2008 |
100% 2 votes 2 0% 0 |
|
| Bearish Opinions (0) | ||||
|---|---|---|---|---|
| Be the first to tell us why they are destined to stumble. | ||||
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Keeping it simple
Oct 19, 2008 - 0 comments
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Sep 30, 2008 - 0 comments
Going Beyond the “Last Ad Model”
Sep 23, 2008 - 0 comments
US Rich Media Spending Up 60% in 1H 2008; Overall Online Ad Spend Up 11%
Sep 19, 2008 - 0 comments
Private Surfing with IE 8 and Google Chrome
Sep 8, 2008 - 0 comments
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