Adify Corporation is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify’s Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Forbes, The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post and Yardbarker use Adify’s solutions to extend their brands, increase their reach and grow their revenue.

Adify was acquired by Cox Enterprises for $300 million in April 2008.

Financials

Date Type Amount Investors Valuation
03/01/07 Series B 19M Peacock Equity, Time Warner Investments, US Venture Partners, Venrock Associates Unknown

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