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Keeping it simple
By Heidi Carson VP of Product Management "What do you want to be when you grow up?” Kids hear this all the time, but here at Adify we're asking this...
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Online Advertising Remains a Bright Spot in Advertising Downturn
Weakness in other areas of the economy appears to be dragging down overall ad spending slightly, though online advertising growth remains positive. A...
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Going Beyond the “Last Ad Model”
New research by The Atlas Institute, comScore, and Omniture bring a fresh perspective on the role of display advertising in the conversion process....
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US Rich Media Spending Up 60% in 1H 2008; Overall Online Ad Spend Up 11%
A new report by Nielsen Online reveals an astonishing 60% growth in online ad spending on rich media formats. This contrasts sharply with online...
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Private Surfing with IE 8 and Google Chrome
By Heidi Carson VP of Product Management Having been a loyal Firefox user for years, I recently expanded my boundaries by downloading two new browsers...
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Ad Serving for the Rest of Us
By Heidi Carson VP of Product Management There was a time not many years ago when ad serving technology was reserved for large publishing houses with...
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Bain IAB Digital Pricing Research Released
Bain & Co. and the Interactive Advertising Bureau have released a new Digital Pricing Research report that address issues of price compression for...
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MOG Aggregates Music Passionistas
Media Post's Catherine Taylor recently posted a summary of the genesis of MOG Music Network, one of the latest networks to be built on the Adify...
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Ad networks for brand advertising
On the IDG blog The Aggregation of Fragmentation, Kevin Normandeau discusses the use of ad networks for brand advertising....
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Google AdWords Sued over Low-Quality Inventory
A class-action lawsuit is in the works against Google over the issue of inventory quality. Attorney Hal Levitte recently filed a federal lawsuit in...
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Jupiter’s Prescription for Content Producer Success
Large portals such as Yahoo and AOL have continued their efforts to consolidate web traffic, as reported by Barry Parr, Lead Analyst with Jupiter...
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Adify-powered Good Health Advertising debuts high in comScore rankings
Congratulations to Good Health Advertising, another Adify-powered network that can now be found in the top category rankings in comScore. Check out...
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A note from the author of Know Vertical...Adify's Jim Larrison
On July 3, MediaPost printed an article criticizing Adify EVP Jim Larrison for maintaining a personal blog on verticalization in advertising and...
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Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success
Today, we’ve announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand...
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What Brand Advertisers can learn from the Presidential Hopefuls
As the pack of hopefuls is whittled down to two, a lot of virtual ink has been spilled over the presidential candidates’ online tactics, and who got...
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What Brand Advertisers can learn from the Presidential Hopefuls
A lot of virtual ink has been spilled over the presidential candidates’ online tactics, and most would agree that the Internet has played a...
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Publishers' Bill of Rights
At Adify, we hold these truths to be self-evident that all publishers are entitled to expect that the advertising they invite onto their sites adhere...
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Advertisers' Bill of Rights
At Adify, we hold these truths to be self-evident that all advertisers are entitled to expect their advertising campaigns to adhere to a reasonable...
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Online Marketing Budgets Holding Up in Economic Downturn
Despite a worsening US economy, the portion of marketing budgets devoted to online marketing has remained strong, according to a May 2008 study by The...
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Despite Macroeconomic Slowdown, IAB Report Shows Continued Growth in Internet Advertising
Internet advertising revenues in the United States rose 26% to $21.2 billion in 2007, compared with $16.9 in 2008, according to the recently-released...
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