Adina For Life Overview
In Senegal, on the west coast of Africa, guests were traditinally welcomed with Bissap, a refreshing drink made from right, red hibiscus blossoms. But when Adina founder Magatte Wade-Marchand visited her homeland three years ago, she was offered a cola instead! Incensed, she vowed to revive healthy, traditional recipes and share them with the world.
Back in California, Magatte partnered with...More»
In Senegal, on the west coast of Africa, guests were traditinally welcomed with Bissap, a refreshing drink made from right, red hibiscus blossoms. But when Adina founder Magatte Wade-Marchand visited her homeland three years ago, she was offered a cola instead! Incensed, she vowed to revive healthy, traditional recipes and share them with the world.
Back in California, Magatte partnered with Odwalla founder Greg Steltenpahl, who was inspired by her vision. French lifestyle guru Dominique Leveuf was seduced (mostly by Greg - she's his wife!) to join in, and Adina was born.«Less
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 12/2008 | Series A | 10.4M | Unknown |
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Adina for Life Raises $14M
Apr 7, 2010 - 0 comments
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