AlwaysOn Network was launched at the World Economic Forum in Davos in early 2003 featuring a stock market-moving interview with Sony Chairman Nobuyuki Idei and inside coverage of U.S. Secretary of State Colin Powell’s address on Iraq to the WEF General Assembly. The new AO site stood out because all its editorial posts were open to unfiltered, public reader comment and opinion. AO also was applauded for focusing on the sweet spots in high-growth markets where technology innovation is disrupting behavior and creating new entrepreneurial opportunities for both big businesses and startups. Today, bloggers interacting with readers on a wide variety of topics have become accepted and often trusted alternative sources of valuable insights and information. Back in 2003, AO was just among a few fledgling media brands trying to borrow from the early blogging practices and create a more open and merit-driven editorial world.
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