Amadesa Overview
Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI....More»
Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at www.amadesa.com.«Less
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Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 2008 | Series A | 5.4M | Unknown | |
| 10/2011 | Series B | 7.4M | Unknown |
Products
| Name: | BEHAVIORAL TARGETING |
| Product URL: | http://www.amadesa.com/products/behavioral-targeting |
| Description: | Amadesa’s Behavioral Targeting (BT) algorithm personalizes site content and media elements for visitors based upon their real-time behaviors. BT analyzes hundreds of data elements to learn which campaign promotion, category image or general creative is most compelling for each individual. By automatically matching the best content to each visitor, BT can have a dramatic affect on conversions and engagement. You can: • Easily manage tests – just load the variations and take the test live • Proactively learn in real time as visitor behavior and activity patterns emerge • Compare the performance against the control to verify results |
| Name: | RECOMMENDR |
| Product URL: | http://www.amadesa.com/products/product-recommendations |
| Description: | Amadesa’s RecommendR utilizes similar algorithms and heuristic methods as Behavioral Targeting to confgure and deliver personalized and relevant cross-sells, up-sells and recommendations. The recommendations engine is a full-featured, highly intelligent solution that offers maximum fexibility with minimal IT investment. You can: • Customize recommendations for each area of a web site and match the look and feel to the page type • Select from several algorithms to deliver the most preferred offerings (e.g. top sellers, products purchased together, viewed together, etc.) • Remove ongoing IT needs for catalog feeds with a unique tag integration model • Leverage Site Control reporting to clearly demonstrate total value delivered |
| Name: | A/B & MULTIVARIATE TESTING |
| Product URL: | http://www.amadesa.com/products/ab-and-multivariate-testing |
| Description: | A/B testing is the baseline product every customer should be utilizing on their site and is the fastest way to determine which content elements resonate best with their traffc. Simple color, position, copy or image changes can have dramatic results on your conversions, and Amadesa can help you test these almost anywhere on your site. You can: • Run unlimited tests simultaneously • Confgure a single element, multiple elements on a page or the whole page itself • Reuse tags – tag once and test forever • Preview your creative ideas and lay out before setting live • Identify winning content for each test created For higher-traffc sites with many opportunities to increase conversions, Multivariate testing (MVT) can evaluate multiple elements, each with many variations, and identify the winning combinations. MVT identifes the contribution each variation makes to the overall success. You can: • Test as many elements and variations as desired • Calculate length of test before confguration • Ensure results are the true winner with full factorial analysis |
| Name: | SEGMENTATION |
| Product URL: | http://www.amadesa.com/products/customer-segmentation |
| Description: | With our Segmentation capabilities, online marketers serve different messages and content to traffc groups based upon meaningful attributes like geographic location, referring keyword, source, returning visitor history, time of day and much more. Once you’ve created your segments, you can run A/B or MV tests within those segments for additional impact. You can: • Do it yourself with simple set up and management • Create segments matched to visitor profles • Incorporate numerous options, including visitor history, day/week, machine attributes and other client-defned parameters, etc. • Automatically collect and present segmentation data for each test |
| Name: | PAGELIFT |
| Product URL: | http://www.amadesa.com/products/page-lift |
| Description: | Offered as a full service option, this custom development solution unlocks the web site page from its existing template to test functional elements, page redesign and length of forms. Contact Amadesa for more information about how PageLift can be used with your web site. |
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10/08/2011 08:18AM by limguine
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