The explosive consumption of high-quality media over PCs, high-definition TV and mobile devices is generating huge increases in the volume of online traffic – approximately 77 percent of the U.S. Internet audience viewed online video in 2008. In fact, video is expected to account for more than half of all Internet traffic by 2012. This growth is due to a shift in viewer behavior where viewers are shifting from broadcast/TV-screen to online and on-demand. They also expect TV-like experience which is driving the higher quality media which means more traffic on the Internet.
To enable profitable revenue growth for online media providers by providing new media infrastructure solutions that:
* Enable TV-like viewing experience at dramatically lower costs
* Augment monetization opportunities
* Interoperate with industry-standard media ecosystem solutions