Apptera Overview
Mobile devices are the "third screen" of advertising. As mobile devices increasingly become the consumer's primary mode of communication, the need for companies to harness the power of mobile advertising is critical. But even as SMS, MMS and mobile web gain traction, the "killer app" for mobile phones is still making phone calls.
Apptera puts the "Voice" in mobile advertising.
Apptera's Voice...More»
Mobile devices are the "third screen" of advertising. As mobile devices increasingly become the consumer's primary mode of communication, the need for companies to harness the power of mobile advertising is critical. But even as SMS, MMS and mobile web gain traction, the "killer app" for mobile phones is still making phone calls.
Apptera puts the "Voice" in mobile advertising.
Apptera's Voice & Visual Mobile Advertising Network taps into the power of mobile advertising by dynamically serving voice ads to callers and enhancing those calls with interactive visual engagements. Callers can opt in to voice ads and have special offers such as coupons and promotional codes, videos, even maps and directions sent direct to their mobile device...immediately or at a time scheduled in the future. This dynamic capability creates a level of advertising relevance and immediacy as powerful as any marketing technology being used today.«Less
Key People
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 01/2001 | Series A | Unknown | Unknown | |
| 04/2003 | Series B | 5.6M | Unknown | |
| 08/2004 | Series C | 8M | Unknown | |
| 06/2007 | Series D | 9.74M | Unknown | |
| 11/2008 | Series E | 10.5M | Unknown | |
| 06/2010 | Other | 10M | Unknown |
Products
| Name: | MobileAd Xchange |
| Product URL: | http://www.apptera.com/mobile-ad-xchange.html |
| Description: | The MobileAd Xchange makes it easy for Advertisers and Agencies to deploy ads and manage one single account; while Publishers and Enterprises are able to tap into a huge reservoir of voice ads from both local and national advertisers. The MobileAd Xchange platform also makes it easy for Agencies to manage their client's accounts and efficiently deploy ads to a maximum number of Publishers and Enterprises as possible. |
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06/23/2010 10:18PM by limguine
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Bulls vs. Bears (1)
| Bullish Opinions (0) | ||||
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| Be the first to tell us why they are destined to succeed | ||||
| Bearish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
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What's next? Voice Ads for intergalactic exploration? These VCs will lose their shirts! :( |
effica 06/22/2010 |
100% 1 vote 1 0% 0 |
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Nov 19, 2008 - 0 comments
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