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Management

Randy Haldeman, CMO

Apptera Appoints Randy Haldeman to Chief Marketing Officer
San Bruno, CA – March 27, 2007 – Apptera, a leading provider of technology for mobile advertising, search & commerce, today announced the promotion of Randy Haldeman to chief marketing officer. Haldeman, who has served as vice president of marketing at Apptera for the past year and a half, will continue to lead the company's marketing success with his outside-the-box thinking. Haldeman has more than two decades of experience in building companies in the enterprise software, Internet and media space.

"Randy has made extraordinary contributions to our company's success in his marketing leadership role," said Marketta Silvera, CEO, Apptera. "Through Randy's creativity, positive energy and dedicated hard work, we have capitalized on our strengths and are now recognized as an industry innovator and technology leader."

As vice president of marketing for Apptera, Haldeman has been instrumental in leveraging Apptera's core technologies, such as "In-Call" personalization, heuristics and campaign management, into a series of innovative new products. These products, such as the company's MobileAd Technology solution, have led to major opportunities with carriers, enterprises and advertisers. In recognition of world-class solutions meeting market need, Apptera's MobileAd Technology recently won two innovation awards – the "Global Innovation" award at the European Directory Marketplace 2007 (EDM07), and the "Best Innovation" award at SpeechTEK West 2007.

Prior to joining Apptera, Haldeman served as senior vice president of marketing for the technology arm of Michael Milken's Knowledge Universe. Prior to joining Knowledge Universe, Haldeman was the general manager and vice president of marketing at Ten-TV and a director of business development at VDOnet. Haldeman earned his BSEE from Duke University.

About Apptera
Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call at the exact moment a consumer is interacting with a business over the phone. Dozens of companies, some of which are electronic hubs, have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail, financial and transportation industries form the user base for Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

Apptera, the Apptera logo, Apptera MobileAd Manager and Apptera MobileAd Xchange are registered trademarks, service marks or trademarks of Apptera in the United States and/or other countries. All other company names or product names may be the trademarks of their respective owners.

Don Steul, VP of Products & Services

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Henry Vogel, President & CEO

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Board of Directors

Marketta Silvera

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Carl Showalter

Carl Showalter is a founding partner of Opus Capital focusing primarily on networking software, systems and semiconductor investments. Previously, Carl was a General Partner with Lightspeed Venture Partners. Prior to joining Lightspeed, he was the vice president of marketing for Juniper Networks where he led the company's global marketing and product management teams. Showalter joined Juniper from UUNET, where he served as vice president and general manager of UUNET's $2B revenue dial and DSL wholesale business. Before that, he was director of product management at America Online's Networking Division, ANS. Showalter started his career with Bellcore, focusing on packet data services and network security.

Showalter holds a B.S. in Systems Engineering from the University of Virginia and a master's degree in Engineering-Economic Systems from Stanford University.

Peter Loukianoff

Peter Loukianoff joined Alloy Ventures in January 2001 from Technology Funding, Inc. Prior to that, Loukianoff was on the founding management teams of two venture-backed start-ups: Autonomy, Inc. (now part of Autonomy Corp. PLC, LSE: AU) and Ubiquinet, Inc. (now part of C-Cor, NASDAQ: CCBL). He also started and ran the cable division of Alliance Systems, Inc. (acquired by Mobile Data Solutions, NASDAQ: MDSI). Loukianoff began his career as a design engineer with Zurich-based ABB, Ltd.

From the beginnings of Mikhail Gorbachev's Perestroika program in 1989 through 1994, he pioneered post-Cold War-era technology joint ventures between prominent Russian scientific institutions and leading U.S. and European companies. Loukianoff is currently on the board of directors of Apptera, Attune Systems, and Sapias. His prior investments include AudioBasket (acquired by eMotion, Inc.), K2 Optronics, Versata (NASDAQ: VATA) and ZipRealty (NASDAQ: ZIPR). He earned a B.S. in Engineering and an MBA from the University of California, Berkeley.

Mary Coleman

Mary Coleman has been a venture capitalist with Walden International since 2002 and has more than 25 years of high tech operating experience. She focuses on investments in software, Internet and IT services and has led investments in the following companies: SugarCRM (open source CRM), Savvion (Business Process Management), Genius.com (web analytics for sales reps), Funambol (open source wireless email), Apptera (voice-based mobile ad platform), Agiliance (IT Governance, Compliance and Security), and Levanta (Linux data center management appliance). Prior to joining Walden International, she worked as a Managing Director at Internet Capital Group and served as the CEO for one private company, Rightworks (sold to i2 Technologies), and two public companies, Baan (BAAN) and Aurum Software (ARUM). Mary studied electrical engineering and computer science at the University of Colorado in Boulder.

(Source:Xangati.com)

John Luongo

John Luongo has more than 30 years of chief executive and senior operations experience working with leading technology companies, including The Vantive Corporation, Oracle Corporation, Merrill, Pickard, Anderson and Eyre, and Tymshare, Inc. Currently, he is a venture partner with Opus Capital. Most recently, Luongo was president, CEO and chairman of The Vantive Corporation, a leading customer relationship management (CRM) software provider.

Previously, Luongo was senior vice president, International Division, for Oracle Corporation. He also worked as a senior consultant for Merrill, Pickard, Anderson and Eyre, a venture capital firm.

In 2001, he became a technology advisor to the Democratic National Committee in Washington, D.C. Luongo holds a bachelor's degree in East Asian History from the City University of New York and is a member of Phi Beta Kappa.