Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.
Aprimo addresses the challenges and opportunities of the CMO — alignment with the business, accountability for investments, multi-channel marketing, differentiating against competitors, managing a brand and maximizing the lifetime value of the customer base. Aprimo’s empowering technology maximizes shareholder value and secures the place of marketing in the boardroom.