Founded in 1997 and headquartered in Seattle, aQuantive, Inc. helps global companies tap into the incredible marketing power of today’s digital media. Through its operating units – interactive agency Avenue A | Razorfish, digital marketing technology provider Atlas, as well as DRIVEpm, a performance media company – aQuantive is positioned to bring value to any interaction in the digital marketplace.
In August 2007, Microsoft acquired aQuantive for $6 billion. aQuantive was integrated into its Microsoft Advertiser and Publisher Solutions Group.
Competitors
Burt:
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News
Microsoft newsdump includes tablets, translation, and $2.1B in fines
February 28, 2013 11:31 pm
Microsoft is trying to offload all of its announcements before the beginning of March. Today, Microsoft announced that the Surface… Continue reading ⟩
Atlas Shrugged: Facebook acquires Atlas ad platform from Microsoft
February 28, 2013 9:47 pm
Facebook is taking the weight-of-the-world off Microsoft’s shoulders. Today, news came out that the Facebook officially bought Microsoft’s Atlas Solutions.… Continue reading ⟩
Facebook rumored to be going after Microsoft’s Atlas ad platform
December 6, 2012 8:07 pm
Facebook may be turning to its longtime pal Microsoft to complete its plan to create an external advertising network. Reports… Continue reading ⟩