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Black Arrow Overview
BlackArrow is your partner on the path to multiplatform monetization.
With the new world order of on-demand video comes a corresponding set of new advertising and revenue opportunities.
Their purpose-built system is agile enough to incorporate evolving everything. Which means they make every effort to future-proof our clients by providing them with an open framework that easily integrates new...More»
BlackArrow is your partner on the path to multiplatform monetization.
With the new world order of on-demand video comes a corresponding set of new advertising and revenue opportunities.
Their purpose-built system is agile enough to incorporate evolving everything. Which means they make every effort to future-proof our clients by providing them with an open framework that easily integrates new and next-generation ad types, ad models, media players – and everything in between. Underscore that with an inherent scalability to extend ad-management beyond broadband and VOD into the realm of DVRs, mobile devices and personal media players.
The multiplatform experts. They spend our days focused on solving the new ad-management challenges that keep you up at night.«Less
Key People
Management
- Dean Denhart, president and chief executive officer
- Sharon Mandell, senior vice president and chief technology officer
- Tracy Martin, chief financial officer
- Chris Hock, senior vice president, product management
- Patrick Carter, vice president, operations
- Courtenay Harris, vice president, advertising business development
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 11/2006 | Series A | 14.75M | Unknown | |
| 10/2008 | Series B | 20M | Unknown | |
| 04/2010 | Series C | 20M | Unknown |
Products
| Name: | Sales Suite |
| Product URL: | http://www.blackarrow.tv/products/sales-suite |
| Description: | Problem: solved. A single ad system for multiple on-demand platforms. BlackArrow offers a centralized system that manages even the most complex business logic. Like defining your ad-placement and format model, or allocating ownership rights for each ad and its associated revenue. We help you anticipate on-demand ad inventory, create platform-compliant contracts – and we do it all from a multiplatform perspective that affords campaign performance insight beyond the numbers. |
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03/29/2011 08:04AM by limguine
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Feb 3, 2012 - 0 comments
Time Warner Invests In TV Advertising Technology Company BlackArrow
May 17, 2011 - 0 comments
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Jan 21, 2009 - 0 comments
Online Video: Where’s The Money?
Nov 13, 2008 - 0 comments
BlackArrow raises $20M in investing
Oct 6, 2008 - 0 comments
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