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Blue Kai Overview
BlueKai's vision for enabling polite marketing was formed by our team of seasoned executives who bring decades of experience from the online advertising, behavioral targeting, and data mining industries. Together, they are building a company that will enable a balanced ecosystem where targeted advertising produces results for advertisers and continued revenue for publishers—all driven by a data...More»
BlueKai's vision for enabling polite marketing was formed by our team of seasoned executives who bring decades of experience from the online advertising, behavioral targeting, and data mining industries. Together, they are building a company that will enable a balanced ecosystem where targeted advertising produces results for advertisers and continued revenue for publishers—all driven by a data exchange that respects consumer control and privacy.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 03/2008 | Series A | 3.2M | Unknown | |
| 12/2008 | Series B | 10.5M | Unknown |
Products
| Name: | BlueKai Data Exchange |
| Product URL: | http://www.bluekai.com/index.html |
| Description: | The BlueKai Data Exchange enables partners to buy and own data to boost ad targeting across any media. Publishers can also participate as data sellers to increase revenue in a privacy friendly way. Unlike ad networks, BlueKai does not sell ads or impressions. Our goal is to create a more effective online marketing approach that is driven by intent data and advocacy for consumer participation. |
| Screenshots: |
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03/13/2009 08:10PM by kpieper
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Bulls vs. Bears (1)
| Bullish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Killer business model |
kpieper 04/07/2009 |
  |
100% 2 votes 2 0% 0 |
| Bearish Opinions (0) | ||||
|---|---|---|---|---|
| Be the first to tell us why they are destined to stumble. | ||||
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| Alexa Rank: | 31425 |  |
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| Yahoo Search Results: | 3,580 | ||
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