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Headline: Converting TV viewers into valuable customers

Website: http://www.brandnewworld.de/

We specialise in converting TV viewers into valuable customers. As leading providers in the field of Audience Relationship Management ® we add value to traditional TV interactive services such as SMS or IVR competitions, votes and other call-in formats.

By establishing long-term relationships with viewers and generating new revenues streams we create sustainable added value for our partners....More»

Address: Landwehrstrasse 60-62 Munich 80336 Germany Map it »

Phone: +49 (40) 88885 - 62

Email: hamburg@brandnewworld.de

Founded: 01/01/2001

Industry: Software

Sub-Industry: Connectivity & Communications

Legal Structure: Corporation

Ownership: Private

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Name:	Audience Relationship Management
Product URL:	http://www.brandnewworld.de/en/skills/arm.html
Description:	Audience Relationship Management ® (ARM) turns anonymous TV viewers into addressable and valuable customers. Conventional Customer Relationship Management (CRM) is based on existing customer relationships and uses the customers' master data, the purchase data as well as further data, such as demographic data for an individualized addressing of the customer. As opposed to the conventional CRM, the protected Audience Relationship Management principle developed by Brand New World assumes an anonymous viewer without existing customer relation, who can only be identified through a telephone number, for instance in the framework of participating in a competition or vote.