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Key People

Management

Nihal Mehta, CEO & Co-founder

nnovating marketing technologies through three successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of wireless technologies for media properties and consumer brands. Named a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's Top 20 Marketers in Their Twenties in 2005, Nihal is currently CEO and co-founder of mobile social networking buzzd. Prior to buzzd, Nihal co-founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which was sold to Omnicom (NYSE: OMC) in 2005. Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science. In his spare time, Nihal enjoys deejaying around the country and practicing jedi mind tricks on unsuspecting victims.

Deepen Shah, CTO & Co-Founder

Deepen Shah is our resident technology scientist. He spent his early days within the hacking and computer security community, gaining experience with many development languages and open source architectures. While a college student at New York University, Deepen built an application that text messaged him when a class became available during course registration to get into the classes he really wanted to take. Following this feat, he became interested in expanding this concept of alerts and his first successful venture, eZtext became a reality.

Acquired by ipsh! in 2003, eZtext became one of the first ever mobile self-service applications that allowed small to medium sized businesses to send out text message alerts containing product sales, patient reminders, dj / club promotions, and more. With the backing of a major marketing agency, eztxtmsg grew from a few hundred businesses to thousands in a matter of months. At eZtext, Deepen managed technology teams over-seas and pushed agile Web 2.0 development with platforms such as Ruby on Rails, PHP, and Django.

Having recently graduated from the Stern School of Business at NYU in Information Systems and Finance, he looks towards the future in combining his experience in mobile, business, and technology to create the first truly sticky social platform on the mobile phone.

Deepen's other talents include beatboxing, playing the tenor sax, and chugging Red Bull.

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