CIC DATA Overview

CIC is the first Internet Word of Mouth (IWOM) research and consulting firm in China. Since 2004, we continue to help our clients make sense of the buzz found on blogs, BBS and other IWOM platforms.

China has 253 million Internet users according to China Internet Network Information Center (CNNIC), making it the first largest Internet market in the world. CIC's findings of massive consumer...More»

CIC is the first Internet Word of Mouth (IWOM) research and consulting firm in China. Since 2004, we continue to help our clients make sense of the buzz found on blogs, BBS and other IWOM platforms.

China has 253 million Internet users according to China Internet Network Information Center (CNNIC), making it the first largest Internet market in the world. CIC's findings of massive consumer participation in online communities echo findings from CNNIC showing that China's Internet users are some of the most active online participants in the world with 38.8% and 42.3% frequenting BBS and blogs respectively. The need for monitoring of commercial related IWOM is unprecedented.

Utilizing over three years of accumulated experience, we have developed an approach to tracking IWOM that is balanced by our proprietary technology and IWOM expertise.«Less