Claria was founded in 1998. The company successfully built an advertising delivery platform that served extremely targeted ads. Claria revolutionized the online advertising industry by introducing its contextual and behaviorally relevant model, resulting in unparalleled ROI for advertisers. This garnered the use of the ad delivery system by many of the nation’s Fortune 1000 companies.
In late 2005, the company broadened its focus from making advertising more relevant to making the whole Web experience more relevant. This was driven by a vision that Claria’s core technology can provide a much better online experience for consumers. Claria went on to develop a patented personalization platform that engages consumers by providing them highly relevant content and ads
|04/03/06||Series E||40M||Scott Cook, Comdisco Ventures, Crosslink Capital, Garage Technology Ventures, Greylock Partners, Rogers Communications, Sand Hill Capital, SOFTBANK America, Technology Crossover Ventures, U.S. Venture Partners||Unknown|