Claria was founded in 1998. The company successfully built an advertising delivery platform that served extremely targeted ads. Claria revolutionized the online advertising industry by introducing its contextual and behaviorally relevant model, resulting in unparalleled ROI for advertisers. This garnered the use of the ad delivery system by many of the nation’s Fortune 1000 companies.

In late 2005, the company broadened its focus from making advertising more relevant to making the whole Web experience more relevant. This was driven by a vision that Claria’s core technology can provide a much better online experience for consumers. Claria went on to develop a patented personalization platform that engages consumers by providing them highly relevant content and ads

Financials

Date Type Amount Investors Valuation
04/03/06 Series E 40M Scott Cook, Comdisco Ventures, Crosslink Capital, Garage Technology Ventures, Greylock Partners, Rogers Communications, Sand Hill Capital, SOFTBANK America, Technology Crossover Ventures, U.S. Venture Partners Unknown

People

Oswald D’Sa (Board member)

Mitchell Weisman (Board member)

Richard Gray (Board member)

Richard Purcell (Board member)

Lawrence Ponemon (Board member)

View more details about all 17 people at Claria

Competitors

Bedrock: $17.5B in online advertising revenues are generated by the top 20% of publishers. Yet, traditional ad-networks… See Company Profile »
Smart AdServer: Smart AdServer SAS develops and markets one of the main ad serving solutions for Web, mobile… See Company Profile »

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