Clikthrough Overview

Innocently enough, the idea for Clikthrough began in 2000 with an episode of Friends.

Abe McCallum, in the middle of decorating his apartment in Sunnyvale, saw a lamp he liked in the sitcom’s now-famous living room and thought, “Nice lamp. I’d buy it right now if I knew what brand it was.”

In a Eureka moment, Abe realized the colossal opportunity that existed in opening up the computer...More»

Innocently enough, the idea for Clikthrough began in 2000 with an episode of Friends.

Abe McCallum, in the middle of decorating his apartment in Sunnyvale, saw a lamp he liked in the sitcom’s now-famous living room and thought, “Nice lamp. I’d buy it right now if I knew what brand it was.”

In a Eureka moment, Abe realized the colossal opportunity that existed in opening up the computer screen to the curiosity of a consumer’s mouse. He also realized that the timing wasn’t right, because the available technology wasn’t mature enough to support his dream. However, Abe kept the idea close to him, thus kick-starting an eight-year odyssey that has brought Clikthrough to you.«Less