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On CPM Ads, Clicks Really Do Matter
In some ways, we are fortunate to listen to many large publishers who are evolving quickly and seek the highest CPMs on their sites. We all know that...
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Interest-Based Targeting Done Right
As we know, Interest-Based Targeting can and does work, if it is applied correctly. Unfortunately, the term behavioral targeting - also known as BT -...
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Publishers Can Monetize Social Content On Their Sites, After All
It’s no secret that web publishers want to improve visitor loyalty by appealing to their varied interests. Along with their own content and features,...
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Outbrain’s Monetization Plan: “Sponsored But Good” Links
Outbrain, the well-funded company behind the content rating and recommendation widget you find on many blogs (including this one), is revealing its...
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Collarity Helps Optimize Site Ad Revenue During Economic Slowdown
When the world economy serves up lemons — you make lemonade, right? As cliche as that sounds, there are some aspects of that classic proverb to pay...
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Collarity Reinventing Advertising at Digital Hollywood
Levy Cohen, Collarity CEO, will be joining one of the upcoming Digital Hollywood Fall reinventing advertising panels of industry experts to discuss...
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Go2web20 TechBites 06/04/08 - It's all about Israel's High-Tech Industry
From time to time, I like to gather interesting news to one post, for an easy & quick reading - Certainly not something that you can do in 140...
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Number One Silicon Valley Trend? (Implicit Data/Internet/Web)
Since first launching Collarity in November of 2006, we’ve conducted hundreds of press interviews. Invariably, the phrase “implicit data” or “implicit...
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Collarity Giving Users What They Want
We’re honored to be invited by Charles Knight and the good folks over at AltSearchEngines and ReadWriteWeb to participate in their pre-web-2.0-expo...
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Pixsy Offers Recommended Video and More Money with Collarity
Pixsy, who provides private label multimedia search to numerous publishers, has announced a partnership with Collarity to both compliment its existing...
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Collarity Doesn’t Need to Know You’re a Dog on the Internet
Louise Story wrote a very interesting article in the New York Times this week (To Aim Ads, Web is Keeping Closer Eye on You) about the growing trend...
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