Founded in 2005, Criteo provides the world leading pay-per-click (PPC) personalized retargeting solution.
Criteo’s advanced technology enables online e-commerce sites to re-engage with potential customers who have left their website via dynamic banners containing the most relevant product specific information that are generated in real-time for each individual.
Criteo’s personalized banners significantly outperform standard display advertising and other types of retargeted banners in click-through rates and have also proven to increase on-site conversions and average order values.
Criteo’s solution is 100% turnkey, easy to integrate and delivers phenomenal ROI since clients pay only for valuable prospects that click-through and return their website on a cost-per-click basis.
Criteo displays millions of personalized banners on a daily basis across a wide variety of premium websites and currently has hundreds of satisfied clients from the top e-commerce companies.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 05/01/10 | Series C | 7M | Bessemer Venture Partners | Unknown |
| 09/01/12 | Other | 38.5M | Softbank Capital | Unknown |