DesiHits Overview

DesiHits! is an entertainment/lifestyle hub for anyone curious about Desi culture. We aim to provide Desi lifestyle/culture and music in a format that cannot be found anywhere else. DesiHits! aims to make South Asian culture more widely dispersed and understood as well as offering a platform for South Asian artists to promote themselves globally. DesiHits! draws on the multicultural backgrounds of...More»

DesiHits! is an entertainment/lifestyle hub for anyone curious about Desi culture. We aim to provide Desi lifestyle/culture and music in a format that cannot be found anywhere else. DesiHits! aims to make South Asian culture more widely dispersed and understood as well as offering a platform for South Asian artists to promote themselves globally. DesiHits! draws on the multicultural backgrounds of our target audience, namely the “Desi”, who can often be described as bilingual, trendy, cosmopolitan and as likely to jive to Madonna as they are to Bollywood. We focus heavily on bi-cultural remixes as they uniquely represent the next generation (and beyond) South Asian experience. It’s an exciting time for the South Asian community, particularly as the cross pollination of cultural heritage is spilling into the mainstream. Icons such as Aishwarya Rai and pop idols such as M.I.A. point to a new hybrid pop vernacular that represents South Asians everywhere. The impact on global pop can be s«Less