Diversion was formed in early 2010 with a clear goal to provide the necessary fusion between the entertainment industry and the current social gaming renaissance.

The founders are all highly seasoned experts in gaming, web development, digital marketing and entertainment and are setting out in this space with two key differentiators:

Provide users with real-world entertainment tie-in opportunities and experiences.
Use of gaming expertise to create a more enjoyable and fulfilling social gaming experience.

Diversion was founded in 2010 by Dayvid Iannaci (CEO), Amir Haleem (CTO), Chris Bruce (Lead Developer), Jason Carlton, (VP, Content) and Shawn Fanning and Michael Eisner (board advisors), Diversion continues to execute on its unique strategy – the fusion of social gaming and entertainment.


Date Type Amount Investors Valuation
07/01/11 Series B 1M Tomorrow Ventures, Hearst Corp, Tornante Company Unknown