The creators of Douban think tips from friends and family are the most helpful way to discover new things. A friend wouldn’t recommend a book on nursing to a bachelor; a family member wouldn’t suggest a copy of “Naked Killer” to grandma. But even the collected knowledge of all of your friends and family is hopelessly limited. And oftentimes, people with highly similar tastes are strangers to each other.
If only there was a way to know the tastes of millions of people, so you could find others with similar preferences and discover new books, movies and music through them. It would be like the power of word-of-mouth amplified many times over. Douban was created to do just that. It doesn’t target any one particular group of people. No matter how bizarre or commonplace your tastes, Douban can help you find like-minded people who share the same interests, and to discover more good stuff through them.