edelman Overview

Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for ourselves.

For more than half a century we have been a creative and thought leader. We were the first firm to apply public relations to building...More»

Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for ourselves.

For more than half a century we have been a creative and thought leader. We were the first firm to apply public relations to building consumer brands. We invented the media tour; created litigation and environmental PR; were the first to use a toll-free consumer hotline, and the first to employ the Web in crisis management.

We build relationships for our clients with multiple stakeholders through dialogue, credible sources of information and relevant experiences. We engage traditional critics like NGOs because they bring a dedicated constituency to each issue. We enlist today's most credible spokespersons - average people, friends and families, everyday employees, as well as recognized experts - to build brands from the bottom up. We engage micro-media - bloggers and online conversationalists - who appoint themselves leaders of a category and passionately communicate their real understanding of it. We measure the depth of impressions and strength of stakeholder relationships, not just message frequency and recall.«Less