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Efficient Frontier Overview
Efficient Frontier applies advanced quantitative algorithms to the optimization of large advertising campaigns on Google, Yahoo!, MSN and other search engines. We are the largest Search Marketing firm currently managing well over seven hundred million dollars in annual marketing spend for more than a hundred top advertisers across the globe. Underpinning our service is a body of mathematical and...More»
Efficient Frontier applies advanced quantitative algorithms to the optimization of large advertising campaigns on Google, Yahoo!, MSN and other search engines. We are the largest Search Marketing firm currently managing well over seven hundred million dollars in annual marketing spend for more than a hundred top advertisers across the globe. Underpinning our service is a body of mathematical and computational algorithms developed by some of the brightest minds in this field. We employ these algorithmic techniques to identify advertisement opportunities for our clients, manage large search marketing portfolios, and maximize our customers return on advertising.«Less
Key People
Management
- James Beriker, President & CEO
- Anil Kamath, Co-founder and CTO
- Anand Ranganathan, Co-Founder
- Tim Krozek, Sr. Vice President, Global Sales and Business Development
- Roger Bodamer, Sr. Vice President, Product Operations and Engineering
- Andy Torgerson, Vice President, Product Management
- Geoffrey Price, VP Sales
- Masoor Malik, SVP Client Services & Operations
- Anbu Gounder, VP Finance
- Michelle Schofield, VP Marketing
- Denise Tarantino, VP Account Development
- Chris Zaharias, SVP Strategic Initiatives
- Matthew Hall, VP Engineering
- Morgan Simonson, VP Sales
- Rahul Lahiri, Director of Product Development
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 08/2006 | Series C | 6M | Unknown |
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