Eko wants to build a world class company which serves 100 million customers globally in three to five years. It will start with addressing the needs of lower income customers by offering them low cost no frills savings bank accounts. Eko does not take deposits. It provides a total outsourcing service to banks. For higher income customers this account will serve as an electronic wallet.

Eko’s first challenge is to build critical mass and then to monetize it. If it has 1 crore customers and earns rupees 400 per year per customer it will be an Rs 400 crore revenue company with a market capitalisation of around Rs 4000 crores.