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Eloqua CEO talks about how SaaS empowers companies
Marketing automation firm Eloqua is in a “quiet period,” but that didn’t stop CEO Joe Payne at CloudBeat 2011 from talking about his company and how...
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Marketo brings marketing automation to small biz with Spark solutions
Marketing automation firm Marketo on Tuesday launched a new small-business-focused brand called Spark with new tools for small business owners looking...
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RPM software company Eloqua files $100M IPO
Revenue performance management (RPM) software company Eloqua Limited Wednesday filed an initial public offering estimated at $100 million.
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Mastering the art of modern marketing
(Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)
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Dun & Bradstreet Named 2011 Markie Award Winner
SHORT HILLS, N.J.--(BUSINESS WIRE)--D? (NYSE: DNB), the world’s leading source of commercial information and insight on businesses, today announced...
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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
SAN FRANCISCO, Oct. 20, 2011 /PRNewswire/ -- Alinean, the leading creator of interactive content marketing and diagnostic sales tools for...
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More Than 30 Eloqua Customers Select Demandbase to Increase Website Conversion Rates and Automate Lead Qualification
SAN FRANCISCO--(BUSINESS WIRE)--More than 30 new Eloqua customers have selected Demandbase Real-Time ID to optimize web experiences since the company...
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Demandbase and Astadia Partner to Enable Website Optimization and Improve Overall Lead Quality
SAN FRANCISCO--(BUSINESS WIRE)--Demandbase, a technology company providing B2B marketing performance-improvement solutions, and Astadia, a cloud...
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Eloqua Files for $100M IPO
(Reuters) - Eloqua Limited, which provides revenue performance management (RPM) software solutions, filed with regulators to raise up to $100 million...
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What Today’s 4 IPO Filings Tell Us About the Market for New Offerings
Normally, four venture-backed companies filing to go public in a single day would seem newsworthy enough to warrant a few posts on business and tech...
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Revenues For Marketing Automation Software Market Are Expected to Grow By 20% CAGR Between 2010 to 2017
LONDON--(BUSINESS WIRE)--In terms of marketing automation software, there are more than 19 major players including: ActiveConversion; Act-on-Software;...
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Salesforce-for-Marketing Startup Raises $32 Million
Hubspot has just announced a Series D round of funding for their marketing-as-a-service platform. Investors include some very big names like Google,...
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Eloqua 'Future of Revenue' Animated Video Wins Three 'Short Tale' Awards
Video Blends Animation, Humor and Iconography To Introduce Concept of Revenue Performance Management - - Eloqua, the leading provider of Revenue...
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Thoughts on Paul Greenberg's CRM 2011 Watchlist
CRM and social CRM expert Paul Greenberg finished posting his CRM 2011 Watchlist series this week. It's six parts totaling more than 35,000 words....
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Weekly Poll: 20 Companies That Could Be Acquired in 2011
Today sees another acquisition with Teradata's plan to purchase Aprimo, the marketing automation software as a service (SaaS). Teradata acquired...
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3 Tips for Engaging Online Communities with Data Visualization
Data visualization is a medium for understanding information that had previously been the domain of scientists and researchers.
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Marketo: SaaS Provider on a Quest for an IPO
Marketo raised $25 million from Institutional Investor Partners (IVP) and existing investors this week. Chief Executive Officer Phil Fernandez says...
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Vovici Wins Eloqua Markie Award
DULLES, Va.--(BUSINESS WIRE)--Vovici today announced the company has been honored by Eloqua as the winner of the 2010 Markie Award for Integration...
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Eloqua Launches Eloqua10 – The World’s Only Revenue Performance Solution
SAN FRANCISCO--(BUSINESS WIRE)--Eloqua, Eloqua10, Revenue Performance Management
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Demandbase and Eloqua Partner to Advance Marketing Automation Using Real Time Identification Technology
SAN FRANCISCO--(BUSINESS WIRE)--The Real-Time ID Service from Demandbase can now be plugged into Eloqua marketing automation solution to increase...
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