Extole was founded in 2007 (as TellAPal) with a simple mission: to enable advertisers to harness the power of word-of-mouth recommendations and emerging social networking platforms. Consistent with this mission, we created “Refer-A-Friend” — a tool that became the industry’s leading referral marketing solution. As consumers were becoming increasingly connected, it became clear that social marketing could and should expand well beyond Refer-A-Friend. We envisioned a wide range of customer-driven programs and a Social Marketing platform with a common set of services and capabilities!

Today, Extole’s end-to-end, Social Marketing-as-a-Service programs—fully integrated via our Social Marketing Platform —enable and stimulate high-value customer referrals, rapid social-base expansion, and highly visible brand recommendations.


Date Type Amount Investors Valuation
09/01/10 Series A 5M Trident Capital, Redpoint Ventures, Norwest Venture Partners Unknown
02/01/12 Series C 10M Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, Trident Capital Unknown


Blake Hayward (VP, Products)

Andrew Beranbom (VP, Co-Founder)

Faisal Qureshi (Founder, CEO)

Paul Butler (VP, Engineering)

Brad Klaus (CEO)

View more details about all 9 people at Extole


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