FatTail was born from a simple observation that a book of advertising assets is similar to a book of financial assets and that many of the methods pioneered by the financial industry to reduce operational risk and optimize performance would be of great benefit to the online advertising community.
Since its inception in 2001, FatTail has become a leading provider of integrated workflow, inventory management and revenue enhancement solutions for the digital media industry.
Our products have been broadly adopted by many of the world’s leading advertisers, agencies, and publishers who operate some of the most recognizable brands in the online advertising world.
We have built our reputation on providing extremely flexible products, creating innovative solutions to our client most compelling business challenges and providing exceptionally responsive support.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 10/01/08 | Series A | 3.5M | Unknown |