Five mobile app marketing strategies for big brands

April 29, 2013 7:58 pm

This sponsored post is produced by Fiksu. As mobile devices become the new primary way for customers to interact with… Continue reading ⟩

Are your games getting discovered by the right audiences?

April 19, 2013 5:34 pm

This sponsored post is produced by Mobile Gaming USA. Recent industry reports have estimated that there are now over 1.5… Continue reading ⟩

Facebooker-turned-game dev Tam stays calm in the mobile storm (interview)

April 9, 2013 1:00 pm

The crazy competition of the mobile gaming market can make a chief executive panic. Huge brands like Disney are invading… Continue reading ⟩

Twitter just gave mobile app developers an absolutely massive user-acquisition gift

April 3, 2013 3:01 pm

In the olden days, a tweet may have been just 140 characters. But in the shiny new modern world, tweets… Continue reading ⟩

App marketing costs fall back to Earth after holiday highs

March 27, 2013 3:13 pm

Last year’s holiday season saw smartphone and tablet owners downloading apps and games at rocket’s pace. This pushed the marketing… Continue reading ⟩

Advertisers and marketers should love Facebook’s new feed — but they better refocus on being awesome

March 7, 2013 8:32 pm

Facebook just released its new news feed, and marketers should be happy: Facebook is providing a rich canvas on which to… Continue reading ⟩

User acquisition may not be sexy, but it’s critical in mobile games (part 2)

February 19, 2013 4:00 pm

For part one of the discussion, click here. Game designers may not care about it, but acquiring users is still… Continue reading ⟩

User acquisition may not be sexy, but it’s critical in mobile games (part 1)

February 18, 2013 4:00 pm

Game designers may not care about it, but acquiring users is still one of the most difficult tasks in launching… Continue reading ⟩

The DeanBeat: After Zynga’s crash, game investments dive 42 percent in 2012

February 8, 2013 4:00 pm

[For a view on gaming investing myths, read this guest post from YetiZen CEO Sana Choudary. -Ed.] In 2012, investors… Continue reading ⟩

5 key tips for mobile app promotion

February 6, 2013 6:36 pm

July 9-10, 2013 San Francisco, CA Early Bird Tickets on Sale This sponsored post is produced by Fiksu. Ad tracking… Continue reading ⟩