Finch is a cloud-based SaaS company providing high-impact optimization products for over 200+ online businesses in 9 countries. The initial product addresses PPC optimization by learning exactly how much a click is worth and applying it to Search and Display campaigns to gain performance. Finch tracks the account performance history of our clients and continually optimizes their keywords and bid amounts, thus enabling improved profitability through additional conversions (leads or sales) and lower cost per conversion. Finch fills the management void left by other companies who deliver one-time improvements or tools too complex to be useful, by using a unique combination of easy-to-use technology and process. Finch clients see an average 56% cost reduction and a 67% gain in volume; leaving the client’s in-house team with time to focus specifically on improving ad copy and landing page optimization.