Friend2Friend was founded to enable product recommendations between friends online. While there are many excellent product review and comparison sites available, most purchases are based on recommendations between friends. Online communities and blogs have made connecting with friends easier, but nothing exists to encourage recommendations between friends. Friend2Friend is creating applications, that enable users to share recommendations and ratings of products where they spend time online -social networks, online communities and blogs. We’re also developing methods to enable brands and product companies to leverage our users passion for products to: gauge crowd interest, enthusiasm, uptake; generate authentic, personal recommendations between friends; sell products and provide useful links to targeted products and services.

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