In July 2007, a few people at Fubra noticed that the new 2012 Olympic logo design had been released. Everyone in the office agreed that the logo designed by Wolf Ollins at a cost of £400,000 was useless. We felt so strongly about it that we decided to stop everything we were doing and build a website to see if any of our users could do better! For the next few days we worked late, bought in pizza, coded hard and designed a few of our own logos for the site.
London 2012 had voting and comment facilities, and over the next couple of days we created a storm in the national press which you might remember. In the end the site recieved over 250 logo submisions. The users voted with their mice, and the winning logo turned out to be the original logo which won us the right to host the 2012 Olympics in the first place, rather than Wolf Ollins’ expensive new attempt.
We build things that we enjoy working on and feel strongly about.