The idea for Ginzametrics was conceived in the boardroom of one of our clients.
Forty people were packed into the room to discuss the best way to scale SEO across the dozens of sites that this client owned. Representatives from the client’s brand managers, IT leaders, advertising agency and content production teams were all having a heated discussion about how to create high quality web pages in a scalable fashion and how to decide what keywords to target in the first place.
Existing solutions included either cheap one-off tools or overpriced, clunky tools and neither option provided this client with the information they really needed, when and where they needed it. It was in the middle of this discussion that we envisioned a powerful, yet easy-to-use web application to solve all of these problems in a way that took into account the complexities associated with large scale SEO projects.