Greystripe Overview
Greystripe is the world's first in-game mobile advertising network. Greystripe's AdWRAP advertising network is a system that sources ads from advertisers and delivers them through our network of mobile games. By enabling this value chain, Greystripe enables a way for publishers to make advertising revenue from their mobile games and to distribute them for free. Consumers win because they get...More»
Greystripe is the world's first in-game mobile advertising network. Greystripe's AdWRAP advertising network is a system that sources ads from advertisers and delivers them through our network of mobile games. By enabling this value chain, Greystripe enables a way for publishers to make advertising revenue from their mobile games and to distribute them for free. Consumers win because they get great ad-supported mobile content for free. We believe that mobile games are the “killer app” for mobile advertising. In-game mobile advertising provides advantages over other channels for all key advertising criteria: reach, targeting, measurement, and high recall and conversion rates. The power of mobile games allows not only for rich creative formats, including full-screen images and video commercials, but also interactive customer engagement, including click-to-call and real-time surveys. Perhaps most importantly, research shows that consumers are strongly receptive to in-game advertising an«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 05/23/2007 | Series B | 8.9M | Unknown | |
| 09/2009 | Series C | 7.5M | Unknown |
Products
| Name: | AdWrap |
| Product URL: | https://www.greystripe.com/index.php?product=publisher |
| Description: | Allows for mobile game developing and downloading, as well as ad production and revenue. |
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09/03/2009 04:24AM by limguine
User Opinions
Bulls vs. Bears (3)
| Bullish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Help create another monetization model for iPhone apps |
mcmr 08/13/2008 |
100% 2 votes 2 0% 0 |
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There'll be increase interest for mobile ad network as iPhone apps increase in popularity |
dave 07/19/2008 |
100% 5 votes 5 0% 0 |
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| Bearish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
In game ads are intrusive |
mcmr 08/13/2008 |
100% 2 votes 2 0% 0 |
|
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iPhone app marketing and monetization meetup tonight
Oct 22, 2009 - 0 comments
Mobile Brand Advertising Network Greystripe Expands its Award-Winning Rich Media iPhone Advertising Solutions To a Large Base of Developers on Mobile Mediation Platform Tapjoy
Nov 5, 2009 - 0 comments
41% of iPhone Moms Download Apps for their Children, According to iPhone Advertising Network Greystripe's Q3 Advertising Insights Report
Oct 26, 2009 - 0 comments
How Moms Use Their iPhones
Oct 26, 2009 - 0 comments
Study Reveals More Details About The iPhone Mom
Oct 26, 2009 - 0 comments
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