Marketing is about revenue creation. Effective social media marketing includes elements of branding, community creation, PR, and continuous engagement with your audience; however, if these activities do not produce revenue, they can be a significant waste of your company’s time and resources. Fans, followers, and conversations are great, revenue is better.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 10/01/11 | Seed | 0.45M | Unknown | |
| 05/01/12 | Series A | 1M | Unknown |
News
Keas partners with nutrition experts to encourage employee wellness
May 22, 2013 12:34 am
The typical employer pays an average of $10,000 a year per employee for healthcare. Keas announced at Healthbeat today two… Continue reading ⟩
Twitter granted pull-to-refresh patent that everyone already uses (and sort of gives it away)
May 21, 2013 9:28 pm
Today, Twitter was officially granted U.S. Patent #8,448,084 for an mobile app invention: Pull to refresh. That is, of course, the… Continue reading ⟩
Pinterest makes smarter pins and hints at a way to monetize
May 20, 2013 11:59 pm
Pinterest is not just a place to collect and organize inspiring images. The powerhouse social site has improved its enviable… Continue reading ⟩
Busted: Microsoft intercepts, decrypts, and reads your Skype messages
May 20, 2013 11:02 pm
Skype used to be what you would use to send secure, encrypted, and untraceable messages to friends, family, and business… Continue reading ⟩
Collaborative consumption: The new sharing economy
May 20, 2013 6:26 pm
This sponsored post is produced by VLAB. A new economic model is emerging as the millennials are thinking smart about… Continue reading ⟩