Marketing is about revenue creation. Effective social media marketing includes elements of branding, community creation, PR, and continuous engagement with your audience; however, if these activities do not produce revenue, they can be a significant waste of your company’s time and resources. Fans, followers, and conversations are great, revenue is better.
Financials
| Date | Type | Amount | Investors | Valuation |
|---|---|---|---|---|
| 10/01/11 | Seed | 0.45M | Unknown | |
| 05/01/12 | Series A | 1M | Unknown |
News
Tumblr: 108M blogs and 51 billion posts are worth more than $1.1B
May 18, 2013 4:59 pm
Tumblr wants more. The popular and fast-growing blog service is mulling a $1.1 billion acquisition offer from Yahoo. But while… Continue reading ⟩
Nevahold rallies angry customers on social media to make their voices heard (exclusive)
May 17, 2013 9:59 pm
Customer service requests are only useful if someone hears (and responds) to them. Nevahold is a startup from Ghana trying… Continue reading ⟩
A year after IPO, Facebook still down 30% (but the future is bright)
May 17, 2013 4:25 pm
A year ago today, CEO Mark Zuckerberg “rang the bell” to open trading in one of the most hotly-anticipated initial public… Continue reading ⟩
Twitter cofounder Jack Dorsey is terrible at Vine
May 16, 2013 9:59 pm
You’d think Twitter cofounder and Square CEO Jack Dorsey would be a whiz at social media. But his posts to… Continue reading ⟩
Yahoo newsfeed’s latest ingredient: Embedded tweets
May 16, 2013 9:15 pm
If you’re like me, you’re wondering who actually uses Yahoo newsfeed service when there are plenty of popular competitors available.… Continue reading ⟩