Groubaling gives consumers a stage to stand up and be heard along with the tools to harvest the support of others that share their pain. Think of this simple analogy: One person calls a company to register a criticism; they are told to wait patiently for a response which never comes. This 1 voice is never heard. Then oddly enough fifty other individuals call that same company to gripe on this issue. And still the collective volume is not loud enough to trigger any reaction. Now 3 weeks later 100 thousand individuals call that company’s switchboard (and fire off emails) and suddenly the phone system crashes and not even the largest customer (of that company) can get through to anyone.
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