Guitarati Overview

Guitarati is an online music store with an unconventional color based approach to music discovery.

Musical notes can elicit diverse emotions and each emotion can be mapped to a color. So when someone is looking for soothing music, they may be more likely to pick softer colors and in the same way, softer-colored music. In the same vein, Guitarati users can follow their instinct by picking colors...More»

Guitarati is an online music store with an unconventional color based approach to music discovery.

Musical notes can elicit diverse emotions and each emotion can be mapped to a color. So when someone is looking for soothing music, they may be more likely to pick softer colors and in the same way, softer-colored music. In the same vein, Guitarati users can follow their instinct by picking colors and quickly find music they actually like. While they listen to a song, they can also mark it with various colors they are intuitively attracted to. Each song thus has a dominant color, resulting from collective color markings.

The music is offered in DRM free mp3 format. Users can listen to 192 kbps or better full-length tracks for a cent, and these cents get deducted from the download price when they download the song. They can also listen to free samples.«Less