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GumGum Overview
GumGum is a licensing and distribution platform for online content. We believe paying a flat rate to license content for online use is illogical. Offline, the flat rate model works because distribution is finite. Online, thanks to Google and other search engines, a story lives forever. We have developed two usage models to fairly monetize a license:
* Pay-per-use allows publishers to...More»
GumGum is a licensing and distribution platform for online content. We believe paying a flat rate to license content for online use is illogical. Offline, the flat rate model works because distribution is finite. Online, thanks to Google and other search engines, a story lives forever. We have developed two usage models to fairly monetize a license:
* Pay-per-use allows publishers to license content on a CPM basis.
* Ad-supported subsidizes the licensing revenue through advertisements, providing the publishers with free content.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 07/2008 | Series A | 0.5M | Unknown |
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10/26/2008 07:51AM by ames3530
User Opinions
Bulls vs. Bears (1)
| Bullish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Interesting new model for monetizing content online |
tburger 07/31/2008 |
  |
100% 1 vote 1 0% 0 |
| Bearish Opinions (0) | ||||
|---|---|---|---|---|
| Be the first to tell us why they are destined to stumble. | ||||
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| Alexa Rank: | 184917 |  |
148933 |
| Yahoo Search Results: | 442,000 | ||
News & Blogs
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ImageSpan and Arvato build a way license content for online use
Feb 2, 2010 - 0 comments
GumGum Founders Launch Ad Network Firm, Bedrock
Dec 4, 2009 - 0 comments
Bedrock Thinks Publishers Should Create Their Own Ads
Dec 3, 2009 - 0 comments
Confirmed: Delivery Agent Raises $25 Million For Entertainment Commerce Platform
Oct 1, 2009 - 0 comments
Invites: Fotoglif Opens A Revenue-Sharing API For Ad-Supported Images
Aug 17, 2009 - 0 comments
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