hidentify wants to help consumers make educated buying decisions without the hassle of conducting complicated research. The tools that are available on the Internet today include web search engines, filter bars that are based on technical data, products Wikis, review aggregators, professional reviews aggregators, product specifications browsers, and price comparisons sites, each gives the customer a different view of available products but the objective decision of which product best fits consumer’s needs relies on his/her ability to perform analysis that in many cases requires strong technical knowledge.

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