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http://hyphen-8.com/
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HYPHEN-8 Overview

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Hyphen-8 is an SMS-based mobile social network. Their main product, Lime Juice, lets you anonymously flirt over SMS with people near your location.

HYPHEN-8's mission is to enable consumers to meet and interact with the people they find most interesting when they are socializing in the real, physical world.

We combine location-based technology on mobile devices with text messaging and the...More»

645 Harrison St., Suite 201 San Francisco, CA 94107 Map it »
info@hyphen-8.com
10/2006
4
Consumer Internet
Social Network
Private

Funding

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Date Type Capital Amount Post-Money Valuation Investors
10/2007 Seed 0.1M Unknown

Products

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Name:Lime Juice
Product URL:http://hyphen-8.com/
Description:Lime Juice is a social network users can actually join on the fly, via SMS. The company is sponsoring party after party at bars and clubs in San Francisco to get users to try out the product with lots of others at the same time.

The goal is to allow people in a bar or other social gathering to learn a little about the people around them, and flirt via the mobile network as a way to break the ice. The details are what makes LimeJuice interesting. It’s dead simple to join and use.

First, users can register for the service via SMS. That means if just one person in a bar is a member or even knows about the service, they can tell others and quickly get a core group to join. When you create an account, you tell it something distinctive about yourself (tall blonde, red dress!) so that people searching will be able to quickly know who you are. When you go to another event later on, you simple update the description for the evening).

Second, all of the key interaction (for now) happens via SMS. So every phone is ready to go. No need to download a java app or even go to a web page. Just send a text message to the service along with the identifier of the person you want to talk to (which you can get via search), and the message is sent to them.

Third, even though people are using the service to send text messages back and forth, phone numbers are not exchanged. LimeJuice sits in the middle, and you can block someone easily.
Screenshots: Lime Juice product

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User Opinions

Bulls vs. Bears (4)

Bullish Opinions (2) Author/Date Do you agree?

emerging markets will have bigger demand

 jpaine 08/14/2008

Mobile social applications will increase in popularity

 eyoung 06/16/2008
Bearish Opinions (2) Author/Date Do you agree?

demo not working, buzz me when it is up..

 jpaine 08/30/2008

Text-based social applications probably won't be leading the mobile charge

 green33 07/02/2008
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